Dr. Thomas Porter Associate Professor of Marketing
	Cameron Hall 240-J University of North Carolina Wilmington 601 South College Road Wilmington, NC 28403 - 5969
	Phone: 910-962-7466 Fax: 910-962-7983 Email: portert@uncw.edu Web Page: http://www.csb.uncw.edu/people/portert Department: Marketing

Biography Thom teaches Internet Marketing (undergrad and master’s level), Consumer Behavior and Principles of Marketing. Thom’s research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing “problems.” Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing. His publications have appeared in the Journal of Personal Selling and Sales Management, Journal of Business Research, Business Horizons, R&D management, Contemporary Research in E-Marketing, Industrial Management, Journal of Marketing Education and the International Journal of Conflict Management.
Education PhD, , Indiana University, 1999 MBA, , Indiana University, 1990 BA, , Purdue University, 1985
Areas of Interest Internet Marketing Consumer Behavior
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