Dr. Brian R. Kinard, Assistant Professor of Marketing, received his Ph.D. in Marketing from Mississippi State University. Brian has several years of experience serving in various marketing and management capacities in the grocery industry. He currently teaches undergraduate Principles of Marketing and Marketing Research courses and actively engages in research related to retail technology, advertising effects on unhealthy consumption behavior, and health care marketing. He currently serves as a reviewer for several academic journals and professional organizations and has made numerous contributions to scholarly publications, including the Journal of Services Marketing, Transportation Journal, Marketing Management Journal, and The Health Care Manager. Prior to joining the UNCW faculty, he taught Retailing and Consumer Behavior at Georgia Southern University and Professional Sales at Mississippi State University. Brian resides in Wilmington with his wife, Jennifer.

The Impact of Social Presence on Technology Based Self Service Use: The Role of Familiarity , Services Marketing Quarterly , 2009; V.3 N.30 pp. 303-314 ; (B. Kinard, Michael L. Capella, Jerry L. Kinard)

The Effects of Advertising, Social Influences, and Self-Efficacy on Adolescent Tobacco Use and Alcohol Consumption , Journal of Consumer Affairs , 2009; V.Spring pp. Forthcoming ; (B. Kinard, Cynthia Webster)

Straight Talk for Healthcare Managers: Back To the Basics of Leadership , The Health Care Manager , 2008; V. 27 N. 1 pp. 89-93 ; (B. Kinard, Jerry L. Kinard)