Biography
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Justin Anderson is an Assistant Professor of Marketing at UNCW’s Cameron School of Business. His research focuses on the marketing of entertainment experiences, and also explores brand marketing and management issues, including brand extensions and brand equity. Justin earned his PhD at the University of Southern California, and his MBA at the University of Illinois. Prior to entering academia, Justin worked as a research analyst at BBDO Chicago advertising agency, and formerly served as an officer in the United States Air Force.
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